Marketing Automation Specialist is required to join a global CRM team, you will be responsible for building industry-leading campaigns and journeys that leverage the power of the leading real-time marketing platform across multiple countries. Focussing on a specific product-type, journey or lifecycle phase depending on the business priority, you will build automated journeys and campaigns (templates & components) for all markets using all available channels (e.g. mobile push, in-app messages and content cards, email etc.)
ABOUT THE JOB
Campaign components & capabilities
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Create Braze & Taxi campaign components for use across markets, products & brands, with appropriate levels of parent/child connections and control/flexibility.
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Work with Product Owners and Centres of Excellence leads to translate business requirements into common capabilities and components in our Marketing Platform.
Journey & campaign production
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Work with across the different Centre of Excellence teams to input into and translate journey & campaign briefs into Braze canvases, templates and campaigns.
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Productionise Braze & Taxi campaign components built by the Platform team for use across markets, products & brands, with appropriate levels of parent/child connections and control/flexibility
Testing & optimisation
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Work with the Analytics team to implement and manage the control cell strategy (fallow & campaign level) to ensure we effectively measure the incremental value of our activity, at overall, program, journey and campaign levels.
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Ensure all activity is appropriately tested and relevant approvals gained before going live.
ABOUT YOU
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Proven track record of implementing multichannel marketing communications through industry-leading technology (ideally Braze but also Salesforce, Adobe, EMarsys, IBM etc.)
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Comfortable working in a large pan European business, where some travel will be required.
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Proven experience in a similar digital roles
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Good technical knowledge of marketing platforms, and good knowledge of relevant coding languages (HTML, SQL, Liquid script etc.)
This role is mainly remote, with the expectation of 1 day per month from the office.
One of the best CRM teams there is out there