Marketing Automation Specialist - Remote

£45-55k - CRM
Ref: 122 Date Posted: Thursday 23 Mar 2023
LinkedIn ShareShare
Marketing Automation Specialist is required to join a global CRM team, you will be responsible for building industry-leading campaigns and journeys that leverage the power of the leading real-time marketing platform across multiple countries. Focussing on a specific product-type, journey or lifecycle phase depending on the business priority, you will build automated journeys and campaigns (templates & components) for all markets using all available channels (e.g. mobile push, in-app messages and content cards, email etc.)
 Campaign components & capabilities
  • Create Braze & Taxi campaign components for use across markets, products & brands, with appropriate levels of parent/child connections and control/flexibility.
  • Work with Product Owners and Centres of Excellence leads to translate business requirements into common capabilities and components in our Marketing Platform.
 Journey & campaign production
  • Work with across the different Centre of Excellence teams to input into and translate journey & campaign briefs into Braze canvases, templates and campaigns.
  • Productionise Braze & Taxi campaign components built by the Platform team for use across markets, products & brands, with appropriate levels of parent/child connections and control/flexibility 
Testing & optimisation
  • Work with the Analytics team to implement and manage the control cell strategy (fallow & campaign level) to ensure we effectively measure the incremental value of our activity, at overall, program, journey and campaign levels.
  • Ensure all activity is appropriately tested and relevant approvals gained before going live.
  • Proven track record of implementing multichannel marketing communications through industry-leading technology (ideally Braze but also Salesforce, Adobe, EMarsys, IBM etc.) 
  • Comfortable working in a large pan European business, where some travel will be required.
  • Proven experience in a similar digital roles
  • Good technical knowledge of marketing platforms, and good knowledge of relevant coding languages (HTML, SQL, Liquid script etc.)
This role is mainly remote, with the expectation of 1 day per month from the office.
One of the best CRM teams there is out there